. We are straightforward about what we are—and are not— competent to do
. We continually update our knowledge of educational options, both in breadth and in depth, through such activities as site visits, attendance at professional conferences, continuing education and professional reading.
. We know and understand the philosophies, values, missions, goals, approaches and methods of the colleges and universities.
. We treat students and their families with respect and decency, with sensitivity to their special strengths, values and needs.
. Our organization and members subscribe to practice ethical, honest, and respectful behavior in all actions with our clients and institutes we are representing.
. We are responsible for the integrity of our own actions and the actions of our associates and employees.
. We maintain confidentiality of records, notes and client information.